Gheda Unveils QR-Enabled Pet Food Transparency Platform

In the competitive pet food landscape, the concept of transparency has become a common marketing slogan, yet for many consumers, its practical application remains elusive. Gheda, a company with deep historical roots, is actively transforming this abstract idea into a concrete reality by leveraging innovative digital solutions.
Marking a significant milestone at Interzoo 2026, Gheda proudly launched UNICA GHEDA™, a new premium brand platform designed to demystify pet food sourcing. Each product within this line is equipped with a unique QR code, granting immediate access to a dedicated digital portal. This platform allows pet owners to delve into the precise origins of the primary ingredients in every recipe. By clearly identifying sourcing countries and providing structured, easily digestible information, Gheda eliminates ambiguity, ensuring clarity and verifiable proof for its clientele.
This initiative builds upon Gheda's long-standing commitment to quality, which dates back to 1950 with the Marubbi pasta factory in Northern Italy. The company’s foundational philosophy has always paralleled human food standards in ingredient selection and processing. Today, this heritage manifests in a sourcing model that emphasizes local and European partnerships renowned for their agricultural excellence. UNICA GHEDA™ consolidates this philosophy under a unified brand, offering tailored nutritional solutions, particularly addressing the rapidly expanding market of small dog breeds with specialized formats and recipes. The new range, set to be available in September 2026, champions a departure from mere promises, offering instead undeniable evidence of quality and integrity.
Ultimately, Gheda’s commitment to verifiable transparency elevates consumer trust and sets a new benchmark for the pet food industry. This forward-thinking approach not only empowers pet owners with crucial information but also reinforces the company’s dedication to ethical practices and superior product quality, demonstrating that true value lies in openness and accountability.